Stephen Smith Design
Laurence J Photography
Identity / Print
Growing at a rate of 100pc each year since it was establised in 2003, Garden Rooms is one of Ireland’s largest suppliers of bespoke outdoor living spaces. I was approached to create an identity that would reflect their strategy. I drew inspiration from the symmetrical forms found in the buildings floor plans - the birds eye view of a gardenroom layout. The new logo realigns the mark with the company’s core values: Excellence, integrity, and dedication to its customers. The color palette is a cool, modern black and white. The new identity was rolled out across all communications collateral.
Identity / Print
The Joanne Hynes woman is complex, individualistic, beautiful, intense and serious. She is considered but she’s not always breezy and free, there is a tension there too. She is strong and vulnerable, she surprises. I wanted to create an identity that would reflect this.
Joanne is always ‘chasing connections’. The sensual nature of a cloth, the cut at the waist, a drape, looseness or tightness, a sleeve, a solution to getting dressed, a rebellion, an aesthetic. The identity took its inspiration from this concept that was carried through the creation process, working in both print and web.
Social Entrepreneurs Ireland
Brochure / Art Direction
Dublin City University
Experience DCU is a publication which aims to showcase and promote Dublin City University’s strong, active links with academic, research and industry partners both at home and overseas.
Inspiration was drawn from the impressive sculpture that adorns the main entrance to DCU. The scheme was inspired by the Irish proverb ‘Ní neart go cur le chéile’ or ‘there is no strength without unity’. Each glu-lam post signifies the students and staff of DCU. The cover and spreads throughout accentuates this theme. The overall brochure is clean and accessible with a strong typographic emphasis. Printed full colour process on UPM Fine plus spot UV varnish on cover.
Shoots & Roots
Shoots & Roots are a wholesome vegan food company, trading out of some of Dublin’s best loved food markets. The brief was to design a logo that positioned them as a health conscious plant focused food company, that felt both vibrant and contemporary.
The core idea for the logo was quite literally and simply inspired from their name. The use of green reflects the ‘fresh’ and ‘organic’ plant produce that is sourced locally, while a perfectly neutral black strikes a crisp balance. Predige Rounded was chosen as the typeface - its personality is clear and practical, yet warm and polite, reflecting the brand personality. A collection of icons were created to visualise the core indregients used in their foods.
Lansdowne Road Fine Art Drawings Booklet
Prominent Irish Artist, Desmond McCarthy was commissioned by The Irish Rugby Football Union to create a series of drawings to record and capture the atmosphere and history of the oldest international rugby stadium in the world before the demolition of the famous Stands, Clubhouses and Terraces. Created was a simple, effective A5 fold-out format to view Desmond's sketches of the stadium from all angles. Project also included the design of posters and invitations.
Route 33 Barbershop Quartet
Identity / Stationery
The identity centres around four typographic parts that each has its own role representing the four-part vocal chords of the quartet. The lead sings the melody ‘UTE’, the tenor harmonizes above the melody ‘RO’ the bass sings the lowest harmonising notes ‘BARBERSHOP QUARTET, and the baritone completes the chord ‘33’. The project included stationary and a series of posters.
National Museum of Ireland - Decorative Arts & History
Drones and Chanters Exhibition
Identity / Exhibition Poster
Brian Peoples is a Craniosacral Therapist. His design brief was to deliver a simple, modern and uncomplicated logo.
Craniosacral Therapy uses a light touch to mobilise restrictions in the connective tissues surrounding the brain and spinal cord. It is so gentle and slight that it is the best example of the so-called “subtle” therapies. I drew inspiration from this research and applied the same subtle thinking to the resulting monogram - the gentle combination of the “B” and “P”.